2024-12-25T11:48:49+0800

From clubs launching fan tokens through companies like Socios, to clubs, competitions, and footballers releasing their own NFT collections, an enormous amount of money has flooded into football from the cryptocurrency industry over the last few years. As far as the likes of FIFA, UEFA, and the Premier League seem to be concerned, these sponsors, digital assets, and non-fungible tokens are easy money with very few overheads - but increasingly they are being met with opposition from fans. In this video, HITC Sevens takes a closer look at the companies who are now becoming some of the most lucrative advertisers in the sport, the various services they offer, and why they might present an impending crisis to both consumers and to the world of football.